Posted by Amy Cairns - 03rd January 2012
It was a red white and not so blue Christmas at Argos as Armadillo-designed BaByliss for Men gift
set Groom Britannia exceeded sales expectations and shot off the shelves this season.
Armadillo welcomed the challenge of creating a men's product that would appeal to a female
shopping market and came up with imaginative solutions for collectable gift sets with a fashion
twist for Christmas markets. The Speed Series 25 gift set, created exclusively for Boots, and the
Groom Britannia set for Argos delivered just the right tone as retailers saw sales going above and
beyond expectations. A first for BaByliss for Men packaging: another success for Armadillo.
If only Santa had such good feedback...
Posted by Amy Cairns - 18th November 2011
For absolute control and precision men
choose BaByliss for Men's professional-grade
grooming tools. For a guarantee of unique and
innovative packaging design, BaByliss
chose Armadillo.
The next generation of the BaByliss for Men
grooming products are precision engineered
to put the power and control of achieving
professional grooming results in the hands of
the consumer. The Armadillo-designed
packaging for the i-stubble trimmer and
the Super Clipper have been equally
precision engineered to exhibit this new
technology. With it's sleek angled box and
vacuum formed display window, the
i-stubble's unique design and state of the art
technology is put centre stage in the
intelligent design of our packaging.
Armadillo design is a cut above the rest and
we think our innovative packaging creative
gives a sharp new angle on BaByliss for Men
products. Take a look for yourself...
Posted by Sarah Pearson - 03rd November 2011
This month sees the Miele Dishwasher Brand Advertising appearing in titles such as Living etc, Good Housekeeping and Ideal Home to name but a few. Following a successful pitch, Armadillo was appointed to develop a brand and retailer campaign for Miele that communicated the exceptional product benefits and USPs of the Miele Dishwasher range including the partnership with premium glassware company Riedel.
The campaign saw some firsts not only for the Armadillo team. With new photography commissioned for the category including a custom made Riedel glass chandelier. Which we were very careful not to damage at the shoot! The UK photography and concept will be localised for other Miele territories over the coming weeks.
Posted by Amy Cairns - 26th October 2011
John Frieda's premium hair styling range is
going global and Armadillo is at the forefront
of giving the new collection a salon-perfect
make over!
On shelves the world over, Armadillo-designed
packaging for John Frieda's new range of advanced
ionic technology hair styling tools is being
stacked in stores from Chicago to Canberra.
Armadillo's unique package design formula,
including an innovative scalloped side, spot UV
embossed images, and metallic ink finish, has
been chosen to represent the John Frieda brand
worldwide. John Frieda products have a reputation
for providing the best in salon perfect hair, and
the creative team here at Armadillo have
surpassed themselves in transforming the
corresponding packaging into a high-gloss
product that speaks volumes.
A shiny new look for John Frieda: cutting
edge design from Armadillo.
Says sleepy-head
Posted by Amy Brimble - 25th October 2011
Around the world TEMPUR owners are enjoying their best night's sleep every night with thanks to the unique properties of TEMPUR material. To support their new collection of mattresses, beds, pillows and accessories we were asked to produce a brochure for their UK market. We created an attractive, contemporary brochure which made choosing the perfect elements for your best night's sleep a real pleasure.
Posted by Sam Abercromby - 21st October 2011
Disney Store launched their very first dedicated online
stores in Germany and France this September. Armadillo
helped bring the magic to European customers by providing
key elements for the launch, creating a range of promotional
and print projects.
Building on our existing digital work with Disney Store, our
proven print and design expertise was also used to create
impactful and on-brand flyers, billboards, postcards and
promotional material, contributing to an exciting and
successful launch.
Posted by James Ray - 08th August 2011
We're delighted to have sponsored the Disney Cars 2 Ride, which saw several of our clients join a group of fellow executives in picturesque Umbria to take on 222km of brutal climbs and hair-raising descents over three days. We're pleased to say they all survived, and raised tens of thousands for a range of charities across Europe and Africa in the process. Congratulations!
hit the shelves
Posted by Eva Renoux - 14th August 2010
Seven new TRESemmé branded hair styling products arrive in stores across the UK this week. After our successful re-launch of BaByliss Pro, Conair UK appointed us to create a distinct new packaging style, balancing the appeal of the TRESemmé brand from its wet products, while ensuring stand-out on the crowded electricals fixture.
See the work
I trim...
i-Stubble
Posted by James Ray - 8th August 2010
A unique product requires unique packaging... Easy to brief, but much harder to deliver! BaByliss For Men launch their new i-Stubble this week, an all new grooming product designed to give men precise control over their stubble. We created a bold structural solution for brand owner Conair UK, matched with a strong graphical look to put the clever technology front and centre.
New gift sets packaging for Winsor & Newton
Posted by Charlie Widdows - 14th June 2010
We've just completed re-designing the entire range of 2009 Gift Sets for Winsor and Newton. After an audit of their Gift packaging range, Armadillo have modernised the range of twelve gift set, easel set and wooden box set products while still retaining the intrinsic heritage associated with one of the country's oldest manufacturer of artist's materials.
See the work
Posted by Eva Renoux - 20th April 2010
BaByliss Pro unveiled their flagship new
Advanced Styler yesterday at London
Fashion Week, where it delivered impressive
results in the hands of top London stylist
Adam Reed. The striking packaging heralds a
bold new look for the brand, conceived and
developed by Armadillo. Since it went to press
in China a few months back, we've been busy
applying the new design across the rest of the
Pro range, as well as creating a range of trade
marketing support materials to drive sales
through the year.
Posted by James Ray - 7th April 2010
Bristol Airport is an outstanding regional success story but its brand image hasn't kept up. Now, following rebranding by Armadillo, it has a new name, a new logo and a renewed sense of purpose. These changes redefine the airport and reflect its rapid growth and we're now busy rolling out the new brand guidelines across their marketing assets. For Armadillo, branding isn't about dressing something up. It's about reflecting what makes it special...
See the work
"fast cooker" for Tefal
Posted by Eva Renoux - 3rd November 2009
Posted by Eva Renoux - 1st November 2009
Following a two way pitch, Conair UK Ltd. have appointed us to develop new packaging solutions for its BaByliss Pro range of electrical styling and grooming products, to help secure its position as a dominant player in the professional hair care market. Watch this space!
for Blockbuster
Posted by Charlie Widdows - 1st October 2009
Blockbuster have launched an all new in-store look and feel, spearheaded by incumbent agency, Armadillo. The new style launching new movies and games with exciting, theatrical POS treatments, while also calling out strong price and offer messaging, resulting in higher customer recognition and increased frequency of visit on each promotional change-over.
Posted by Eva Renoux - 18th September 2009
We're delighted to see the fruits of our labours
arrive in store, as Tefal's new Jamie Oliver
electricals range goes on sale. Armadillo developed
the complete retail launch package for Groupe SEB UK,
working closely with Jamie's brand team to create a
comprehensive suite of in-store marketing materials
and POP - from leaflets and hang tags to and
counter-top units and FSDUs.
Posted by James Ray - 1st September 2009
After a three-way pitch, Armadillo have been appointed by BIA to manage a long-term re-branding project, to evolve the airport's identity in line with recent - and future - developments in its facilities and services.
Privacy and copyright website notice
Download rights
The content of this Website is provided for your information and to facilitate your commercial relationships with us. References to "Website" and "Content" are to this Website and the contents of this Website. You acquire no rights or licences in or to the Website and/or the Content other than the limited right to use the Website in accordance with these terms and to download on the terms set out in this section. Other than as set out in this section you may not copy, reproduce, recompile, decompile, disassemble, reverse engineer, distribute, publish, sell, display, perform, modify, upload to create derivative works from, transmit or in any other way exploit any part of the Website or the Contents.
Downloading is permitted by us provided only that it is to a single personal computer and:
(a) you make no more than one printed copy of such download and no further copies of such printed copy are made;
(b) you make only personal, non-commercial, use of such download and/or printed copy; and
(c) you retain on such download and/or printed copy all copyright notices and remain bound by the terms of such wording and notices.
Additionally you may not offer for sale or sell or distribute over any other medium (including distribution by over-the-air television or radio broadcast or distribution on a computer network) the Content or any part of the Content.
You may not use the Website or the Contents to construct a database of any kind nor may you store the Website (in its entirety or in any part) in databases for access by you or any third party or distribute any database websites containing all or part of the Website.
If you want to obtain our permission to use any of the Content other than as described in these terms then please contact info@armadillomarketing.co.uk
Intellectual property
This Website including the Content is protected by copyright and/or other proprietary rights. The Content may include content owned and controlled by third parties and licensed to the Company. All individual articles, reports and other elements making up this Website may be copyright works. You agree to abide by all additional copyright notices or restrictions contained on this Website.
You have no ownership rights or licences in any of our trading names, trademarks or in the Content except for the right to use this Website and to download the Content in accordance with these terms.
You agree to email us at info@armadillomarketing.co.uk as soon as you become aware of any unauthorised use of this Website by anybody, or of any claim that this Website or any of the Contents infringe any copyright or other rights of any other party.
Privacy
We will not disclose any information you provide about yourself to any third parties unless we have to do so in the ordinary course of our commercial relationship with you (including, without limitation, for marketing purposes) or to administer this Website. We are aware of and we will comply with our obligations under current data protection legislation in the UK. If you have any questions about our use of your personal details then please contact us at info@armadillomarketing.co.uk
